Born and raised in New York and coming from a family of real estate developers and brokers, Bari Taub has built her career around the fast-paced world of New York City real estate. She joined The Heller Organization in 2018 and currently serves as Operations & Marketing Manager and a Licensed Real Estate Salesperson, with a primary focus on new development leasing and operations.

Bari plays an integral role in the launch and lease-up of new residential developments, working closely with ownership, developers, and The Heller Organization’s leadership team from the early planning stages through lease-up and stabilization. Her involvement often begins well before a property opens, contributing to decisions surrounding unit mix, floor plans, finishes, amenities, pricing, presentation, and overall leasing strategy.

As projects move toward launch, Bari helps build and oversee the on-site leasing operation, establishing the systems and processes needed to support an efficient lease-up. Her responsibilities span rent roll and inventory management, pricing and concessions, leasing strategy, marketing, agent coordination, applicant processes, and day-to-day leasing operations. Throughout a lease-up, she closely monitors leasing velocity and market conditions, working with ownership and on-site teams to adjust strategy and maximize performance.

Bari has played a key role in the lease-up of some of The Heller Organization’s most notable new development projects. At West Wharf, a 554-unit waterfront development in Greenpoint, Brooklyn, Bari has been involved since before the first tower opened, working closely with ownership and the on-site leasing team across pre-launch planning, marketing, pricing strategy, leasing operations, and ongoing inventory management. Following the initial lease-up, West Wharf has consistently maintained approximately 96% leased with limited turnover, reflecting the strength of the project’s ongoing leasing and retention strategy.

Most recently, Bari played an integral role in the launch and rapid lease-up of The34, a 112-residence new development in Jackson Heights, Queens. From developing and implementing pricing and marketing strategies to helping establish and manage the on-site leasing operation, Bari was closely involved in the project’s execution from launch. Within a single summer, The34 reached 93% leased, with 104 of 112 residences signed.

Known for her hands-on approach, responsiveness, and attention to detail, Bari thrives on bringing together the many moving pieces of a new development—from the earliest planning conversations to opening the leasing office, executing the lease-up, and ultimately seeing a building become a thriving residential community.

Outside of real estate, Bari enjoys traveling, attending Broadway shows, and spending time with her husband, daughter, and Australian Shepherd, Jace.