Art Deco Pizzazz in Chelsea – The Fitzroy

By Linecity, February 16, 2022

Chelsea has become synonymous with innovative architecture over the past few decades. Due in large part to the popularity of the elevated High Line Park and the creation of the West Chelsea Arts District, this ever-popular neighborhood has become a blank canvas for architects and designers from around the world.  

514 West 24th Street, also known as The Fitzroy, offers both innovation and a dose of nostalgia. The building’s Art-Deco facade evokes a sense of New York City in the roaring twenties.   It was a grand time and we love the tribute.  Allow us to make a hearty prohibition toast to the latest edition of our “Buildings We Love” series.  

The Fitzroy is located on the south side of 24th Street between Tenth Avenue and Eleventh Avenue in the heart of West Chelsea.  Completed in 2018, the project was a joint development between JDS Development Group and Largo Investments.

While the Fitzroy offers a commanding street presence, the ten-story structure presents just 14 apartments.  The building offers half and full floor apartments ranging in size from two to five bedrooms.  The half floor units average about 2,300 square feet while the full floor residences are north of 4,300 square feet.  Each home has its own private elevator landing.

Designed by the acclaimed design firm of Roman and Williams, the Fitzroy was inspired by the  neighborhood’s historic architectural styles.  Walker Tower, just six blocks north at 212 West 18th Street, is a testament of the art-deco movement and one of the city’s most successful residential conversions. 

The Fitzroy is one of those buildings where you stop, stare and stare a bit more.  Despite the fact that it’s a modern day reincarnation from another era, you feel as though you have been transported back in time.   But creating the elevation was no small feat.  The Art-Deco façade was created by using glazed fluted terra-cotta blocks. The material was manufactured in Upstate New York using a variety of technologies to form over 170 elaborate masonry sizes and shapes. Approximately 5,600 individual terra cotta blocks were assembled one block at a time giving the Fitzroy its unique green hue and classic appearance.

The copper-clad solid oak windows further define the building’s fenestration and contribute to the Fitzroy’s rich appeal. 

The glass and brass railings along the terraces on the upper three floors is a small but significant detail. The series of setbacks on the upper floors create a step-like appearance. It’s classic Art-Deco at its finest. When the sun sets, the building’s exterior lights are activated and the setbacks, green terra-cotta and copper elements are accentuated. 

The elegance of the building’s exterior extends to the interiors as well.  The apartments offer warm wood tones, copper finishes and custom millwork throughout.  Features include: eleven foot ceilings, chevron-style oak floors, eight-foot oak doors and double-pane casement windows. Creature comforts leave nothing to need.  These include multi-zone heating and cooling systems, hydronic radiant heated floors throughout and a Savant home automation system.  

The kitchens are spectacular. Fabulously sized and graced with lacquered cabinetry, Italian marble countertops, copper backsplashes and premium appliances.  The black enameled Lacanche range is a true piece of art.

The primary bedrooms are fit for royalty and the en-suite baths offer full slab marble floors and walls, a double vanity, steam shower and a fabulous copper soaking tub.

Amenities at the Fitzroy include a full-time concierge, fitness center, children’s art studio, rooftop terrace with outdoor kitchens. Each residence also has a deeded wine locker in the building’s wine cellar. 

At the time of this writing there is one residence for sale, Apartment 9, a full-floor residence totaling 4,328 square feet.  The ask on this four-bedroom sponsor unit is $13.995 million, about $3,233 per square foot.  Catherine Juracich, Thomas Ventura and Alexis Godley of Douglas Elliman are representing the sponsor.

To learn more about The Fitzroy please visit Linecity