201 East 23rd Street, 15-C

A rare first opportunity to rent an extraordinary residence at The Willow. A corner three-bedroom with private outdoor space - a feature held by only a select few homes in the building, penthouses included - 15C is the kind of home that rarely reaches the rental market.

Anchoring the building's south and east corner, this 1,794-square-foot three-bedroom is composed around light. Three exposures pull the sun across the plan throughout the day, while the 361-square-foot terrace runs more than 32 feet along the full southern elevation, extending the floor plan into a true outdoor sanctuary. From this height above Gramercy, sightlines carry past the rooftops to the East River.

The plan unfolds with intention. A proper entry foyer, increasingly rare in new construction, establishes a sense of arrival before delivering a dramatic reveal of the living space beyond. There, the great room opens to a width of over 21 feet, its scale balanced by oversized windows and glass doors that dissolve the threshold between interior and terrace. Two points of terrace access, from the great room and the kitchen, create a natural circulation loop for entertaining - a planning move typically reserved for the city's most significant homes.

The kitchen is open to the living volume yet set back within it, preserving the room's proportions while remaining connected. Rockwell Group's residential palette is understated and refined: light oak, soft gray quartz, and fluted detailing, with honed counters and backsplash, custom millwork cabinetry with polished nickel hardware and dark nickel accents, and a full Miele suite with integrated wine refrigeration.

The bedrooms are thoughtfully separated, with the primary suite set apart from the second and third bedrooms. Every bedroom is a true suite. The primary faces south with an east-facing window and overlooks the terrace. Custom built-out closets lead to a bath rendered in honed Ice Grey stone slab, with a double vanity, radiant heated floors, and Waterworks fittings. The second and third bedrooms occupy the northern side of the plan, one with a bonus east-facing window, each with its own en-suite bath. Remote-powered window treatments are provided in every bedroom. A powder room for guests, fitted closets throughout, and a full-size washer and dryer complete the residence.

Developed by Naftali Group, The Willow is a boutique-scale building of quiet sophistication, standing where Gramercy's charm meets the energy of Flatiron and NoMad amid historic townhouses, tree-lined blocks, and some of the city's most celebrated restaurants and cultural institutions. Its hand-laid red brick facade by COOKFOX Architects draws on the masonry tradition of the neighborhood, with arched bays and oversized windows that give the facade a rhythm both rooted and contemporary.

Within, Rockwell Group has composed the interiors with a layered, cinematic sensibility. Spaces feel intimate, evocative, and carefully lit, built from materials chosen for warmth and craft: travertine and bronze, velvet and hand-glazed tile. Arrival sets the tone, as the lobby's textile walls, light oak millwork, and custom marble floor frame a view through the glazed library to the landscaped Courtyard Garden beyond. The amenities carry the same quiet drama: an intimate speakeasy, a walnut-wrapped music lounge with recording studio, a cinema with the adjacent Mermaid Room for gathering, and a fitness center with cedar-clad sauna and spa. The Rooftop Terrace crowns the building with a bar, grilling stations, and dining and lounge areas set against panoramic city views. A Children's Playroom and a lobby attended by a 24-hour doorman complete the offering.


Please note the lease application fees below:
Application Processing Fee: $900
Digital Document Fee: $150
Move In Deposit: $500 (refundable)
Move In Fee: $150
Consumer Report Fee: $120